The Yellow Umbrella Project (YUP) is a mental health awareness campaign launched by College Student Alliance (CSA). The mission is to stop the stigma surrounding mental health and mental illness, and help students recognize the resources available to them on-campus and within their community.

The campaign was first launched January 21, 2013 as #Blue2013. In 2014 the campaign took on a new title – The Yellow Umbrella Project. The name change stemmed from a shift in focusing on a colour, yellow, that is viewed as illuminating, hopeful, happy, cheerful and fun. Within the meaning of colours, yellow is the greatest communicator; it loves to talk. Yellow is the colour of the networker, all working and communicating on a mental level. It is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. The umbrella symbolizes shelter; shelter from the stigma that surrounds mental health.


  • To provide resource information regarding mental health services on college campuses and within the surrounding community.
  • To create awareness through various initiatives and projects by student associations across Ontario to stop the stigma surrounding mental health and mental illnesses.
  • To assist in developing long-term mental health and wellness strategies at member association’s home campuses.
  • To educate student association members on mental illness to empower student leaders to advocate on behalf of their students on mental health initiatives.







Strong Students, Strong Colleges, Strong Leaders

We advocate on behalf of Ontario college students in partnership with student leaders.